Data-driven strategy for Iteams LinkedIn
I created a data-driven strategy and came with concrete suggestions on how Iteam could improve their page, their content and the presence on LinkedIn.
I also had a two hour presentation with the group on LinkedIn, on how it works, how to use it in a valuble way and how Iteam could improve. After that I held a workshop on coming up with ideas on what content would suit their target group.
LinkedIn Sponsered Ad campaign
Together with my team we created a sponsered ad campaign to reach awareness and get people interested in the brand and what Iteam do.
Target Group
We customized the audience to owners, founders, CEO and people around these decision makers, like journalists, and people with roles high up at the company.
Result
The ad ran for 3 days, from 27/2 to 1/3 with 200kr spent and was a success were the CTR was 1,35%, where the right target group clicked.
