How did we come up with it?

People in Sweden is one of the loneliest people in the world. Swedes have become so independent that they don’t even take care of each other. We wanted to create an environment where people dared to take the first step to talk to each other. felt safe and open enough to talk and create together. To do that, we came up with a concept that will give the people a tool to start talking and create the space together.

The BrickThrough Concept

Brickthrough is an interactive and easy-to-use service. In order to gain access to the co-creation space, residents are required to sign into the Brickthrough section of the MyBlock app and select a status. That way, they become visible to others and see who else is currently active.

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