Business Transformation

 BRIEF from ATRIUM LJUNGBERG

A 5 days project coming up with an idea on how Atrium Ljungberg can transform their business to meet the future needs of shopping, logistics, services and social interaction in Sickla.
We delivered a 2 minutes long video explaining the concept.

  • Content Creation
  • Concept Development

Project Description

Global changes and digitalization affect Atrium Ljungberg. The concept of the classic American shopping mall is definitely challenged. Trade and logistics are in a rapid transformation.

This was an innovation project to enable new physical and digital solutions and platforms for Atrium Ljungberg in Sickla. The challenge was to form new business cases and models, and to identify new ways of management and actions that need to be taken due to behaviour change originated from digitalization.

Brief: How might we transform Atrium Ljungbergs business model to meet the future needs of shopping, logistics, services and social interaction in Sickla?

We wanted to disrupt the classic shopping mall by enabling more open and flexible spaces and using Atrium Mobilis to gather data and personalize the customer’s needs. Watch our movie.