We had two weeks to come up with a business idea and test it.
HiAir is the result of this - a platform to connect travelers who have spare space in their luggage - with people who want to ship their packages to the destination.
As the project leader and process designer I held two workshop to get the brand identity and company name align in the group.
We used KPI:s to track our marketing campaign and Google Analytics to track the customer journey. In the end of the project we had closure in the group for everyone to give and receive feedback.
